Ranking of travel/sightseeing purposes that you may not know about - Why do people go on trips/sightseeing? ~

Why do we go on trips and sightseeing?

We investigated the purpose from the 2017 edition of the Tourism White Paper (Part II) and Annual Travel Report 2017 and 2022 published by the Japan Tourism Agency and the Japan Transport Corporation.

The graph comparing 2007 and 2021 is shown in Figure 1, which compares the purposes of domestic travel and tourism.

As you can see from this graph, when comparing 2007 and 2021,

1st place “Hot spring trip”

2nd place “Natural tourism”

3rd place “Gourmet”

4th place “History/Cultural Tourism”

5th place “Theme Park”

Hot spring trips, nature sightseeing, gourmet food, history and cultural sightseeing...

There has been no major change in the purpose of domestic travel and tourism, and it can be seen that these needs continue to be deep-rooted. It can be inferred that this is the main purpose of

For these reasons, it's no wonder that Kyoto and Hokkaido are popular tourist destinations where you can enjoy a good balance of hot springs, natural sightseeing, gourmet food, and historical and cultural sightseeing.

It's no wonder that Kamakura and Hakone, which are located about an hour from the city center, are also popular tourist spots.

Extraordinary for the everyday

Although it is a bit confusing, it is also said that our daily lives become perceivable only through extraordinary activities (mainly travel and sightseeing) .

The ordinary and the extraordinary are never opposed to each other, but they always interfere with each other, and the ``ordinary'' that we normally experience can only be created by comparing it with the external environment that creates the ``extraordinary.'' You can also think of it as something that cannot be done.

The performance and external environment that create the extraordinary are the important foundations for constructing our new daily life.

For example, by seeing and experiencing the culture and lifestyle of a travel/tourist destination, one's values ​​and preferences may change.

This may be the reason why the term ``journey of self-discovery'' has been around for a long time.

Each person has different ways of seeking healing and releasing stress, but when you feel stuck, go on a trip or sightseeing, soak in hot springs, eat delicious food, and experience nature, shrines and temples, and the history and culture of the area. It's best to refresh yourself!