Expanding well-being and mental wellness market

In recent years, awareness of mental health has been increasing in Japan and around the world, and the market for mental wellness and well-being is also expanding.

In particular, the need for mental health is increasing due to the increasing stress and anxiety due to the effects of the new coronavirus, and the change in values from "material wealth" to "mental wealth". Masu.

market size

The global wellness industry market size is estimated to be $4.533 trillion (approximately 497 trillion yen) as of 2020. This includes areas such as healthy food, fitness, beauty, wellness travel, and wellness real estate.

The market size is expanding year by year, and it is predicted that the market size will reach 7 trillion dollars (approximately 770 trillion yen) by 2030.

The wellness industry is also expanding in Japan. Please note that Japan's market size is not calculated using the wellness framework.

However, according to the Ministry of Economy, Trade and Industry, the market size of the "health care industry" is expected to reach approximately 12 trillion yen in 2025, as shown in Figure 1.

What is well-being?

Here we will explain the definition of well-being. Well-being refers to being mentally and physically healthy and happy.

People are required not only to be healthy but also to be comfortable in their lifestyle and living environment.

Well-being aims to improve quality of life, reduce stress, and maintain physical and mental health.

In recent years, the importance of well-being has increased, and the wellness industry has flourished in a wide range of fields, including health, fitness, beauty, diet, relaxation, and mental health.

What is mental wellness?

According to the World Health Organization, mental wellness is “the ability of an individual to realize his or her abilities, cope with the stresses of normal life, work productively and fruitfully, and contribute to his or her community.” .” is defined.

At KOKOROMI, we define mental wellness as the process of achieving well-being (a state of mental, physical, and social health and happiness).

Why wellbeing now?

・Background that has attracted attention - Development of academics

In recent years, there has been a rapid increase in research papers, mainly by psychologists, and our understanding of well-being is deepening.

In research fields such as well-being, Europe and the United States, led by the United States and the United Kingdom, are leading the way in this field.

These factors show that happy people are 3 times more creative, 1.3 times more productive, live 7 to 10 years longer, and are healthier than non-happy people. I've come to understand.

・Background that has attracted attention ~Social changes

As the times change, the world is now shifting from "material desires" to "spiritual satisfaction and self-actualization," which not only improves health but also enriches life as a whole.

In other words, our values are changing from "material wealth" to "spiritual wealth." As shown in Figure 2, overall, it can be seen that the proportion of respondents who place importance on spiritual richness is on the rise.

According to research conducted by psychologist Paul Ray (USA), it has been reported that an increasing number of people are adopting consumer behavior that takes health and the environment into consideration.

For example, individuals and organizations alike are becoming more health-conscious, including mindfulness, yoga, slow living, eco-friendly activities, and the use of clean energy.

Furthermore, in the economy, there is a shift from the traditional trend of aiming for economic prosperity through goods to the trend of ESG investment, which invests in companies that make a high contribution to society by being considerate of the global environment, society, and people.

Furthermore, many high-net-worth individuals, including investors and business managers, said they were worried about their mental health due to stress related to business and investments, indicating that they are not only concerned about their physical health but also their mental health. Some research shows that there is a tendency to

Various means to improve mental wellness

Poor mental wellness can lead to psychological problems such as stress and depression, which can also negatively impact physical health. Conversely, people with high levels of mental wellness are known to have a positive impact on their physical health.

Therefore, mental wellness is also an important element to enhance well-being.

Promoting mental wellness through mental health care and stress management is important for achieving better wellbeing.

As a means to improve mental wellness and aim for well-being, there are many ways to improve mental wellness and aim for well-being, including sports, fitness, beauty, health foods, yoga, Zen, relaxation, and mindfulness that focus on mental health. I can list it.

In this way, the industry that provides products and services to improve mental wellness is called the wellness industry.

In order to improve your own mental wellness and achieve well-being, please experience the new lifestyle that KOKOROMI proposes, ``making yourself the source of your heart.''

See the concept of KOKOROMI -Kinkan-

Expanding well-being and mental wellness market

In recent years, awareness of mental health has been increasing in Japan and around the world, and the market for mental wellness and well-being is also expanding.

In particular, the need for mental health is increasing due to the increasing stress and anxiety due to the effects of the new coronavirus, and the change in values ​​from "material wealth" to "mental wealth". Masu.

market size

The global wellness industry market size is estimated to be $4.533 trillion (approximately 497 trillion yen) as of 2020. This includes areas such as healthy food, fitness, beauty, wellness travel, and wellness real estate.

The market size is expanding year by year, and it is predicted that the market size will reach 7 trillion dollars (approximately 770 trillion yen) by 2030.

The wellness industry is also expanding in Japan. Please note that Japan's market size is not calculated using the wellness framework.

However, according to the Ministry of Economy, Trade and Industry, the market size of the "health care industry" is expected to reach approximately 12 trillion yen in 2025, as shown in Figure 1.

What is well-being?

Here we will explain the definition of well-being. Well-being refers to being mentally and physically healthy and happy.

People are required not only to be healthy but also to be comfortable in their lifestyle and living environment.

Well-being aims to improve quality of life, reduce stress, and maintain physical and mental health.

In recent years, the importance of well-being has increased, and the wellness industry has flourished in a wide range of fields, including health, fitness, beauty, diet, relaxation, and mental health.

What is mental wellness?

According to the World Health Organization, mental wellness is “the ability of an individual to realize his or her abilities, cope with the stresses of normal life, work productively and fruitfully, and contribute to his or her community.” .” is defined.

At KOKOROMI, we define mental wellness as the process of achieving well-being (a state of mental, physical, and social health and happiness).

Why wellbeing now?

・Background that has attracted attention - Development of academics

In recent years, there has been a rapid increase in research papers, mainly by psychologists, and our understanding of well-being is deepening.

In research fields such as well-being, Europe and the United States, led by the United States and the United Kingdom, are leading the way in this field.

These factors show that happy people are 3 times more creative, 1.3 times more productive, live 7 to 10 years longer, and are healthier than non-happy people. I've come to understand.

・Background that has attracted attention ~Social changes

As the times change, the world is now shifting from "material desires" to "spiritual satisfaction and self-actualization," which not only improves health but also enriches life as a whole.

In other words, our values ​​are changing from "material wealth" to "spiritual wealth." As shown in Figure 2, overall, it can be seen that the proportion of respondents who place importance on spiritual richness is on the rise.

According to research conducted by psychologist Paul Ray (USA), it has been reported that an increasing number of people are adopting consumer behavior that takes health and the environment into consideration.

For example, individuals and organizations alike are becoming more health-conscious, including mindfulness, yoga, slow living, eco-friendly activities, and the use of clean energy.

Furthermore, in the economy, there is a shift from the traditional trend of aiming for economic prosperity through goods to the trend of ESG investment, which invests in companies that make a high contribution to society by being considerate of the global environment, society, and people.

Various means to improve mental wellness

Poor mental wellness can lead to psychological problems such as stress and depression, which can also negatively impact physical health. Conversely, people with high levels of mental wellness are known to have a positive impact on their physical health.

Therefore, mental wellness is also an important element to enhance well-being.

Promoting mental wellness through mental health care and stress management is important for achieving better wellbeing.

As a means to improve mental wellness and aim for well-being, there are many ways to improve mental wellness and aim for well-being, including sports, fitness, beauty, health foods, yoga, Zen, relaxation, and mindfulness that focus on mental health. I can list it.

In this way, the industry that provides products and services to improve mental wellness is called the wellness industry.

In order to improve your own mental wellness and achieve well-being, please experience the new lifestyle that KOKOROMI proposes, ``making yourself the source of your heart.''

Other articles

In particular, the need for mental health is increasing due to the increasing stress and anxiety due to the effects of the new coronavirus, and the change in values from "material wealth" to "mental wealth". Masu.

In other words, our values are changing from "material wealth" to "spiritual wealth." As shown in Figure 2, overall, it can be seen that the proportion of respondents who place importance on spiritual richness is on the rise.