The brand vision of KOKOROMI - Shinkan - has been updated.

KOKOROMI - Mindset - brand vision

【Will】
Each of us has a single spiritual place called ``self'', controls negative emotions such as anxiety and fear, and is free and lively, free from negative mental health. We will contribute to helping you live a fulfilling and fulfilling life.

[Can]
In order to improve the mental wellness of each and every one of us, we propose a lifestyle where one's own mind is the only and unique god, and where one's heart is the stronghold, based on the theme of "Well-being x Wooden Carved Kannon Bodhisattva Statue." .

[Must]
At first glance, the themes of ``well-being x carved wooden Kannon Bodhisattva'' and ``treat one's mind as God'' to improve mental wellness are dubious and difficult to understand.
To that end, we will regularly disseminate information that explains the KOKOROMI concept and the effectiveness of this lifestyle based on scientific evidence.